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25 June, 2024

Toyota favours hybrid-electric

Toyota Australia is transitioning to selling only hybrid-electric vehicles in some popular models

Toyota favours hybrid-electric - feature photo

Toyota Australia will no longer sell petrol-only variants of the RAV4 and all other models in which hybrid-electric vehicles (HEVs) are available.

The move, announced this month, means that Corolla and Camry sedans and the Corolla Cross, RAV4 and Kluger SUVs are now 100-per-cent HEV for customer orders.

This expands Toyota’s HEV-only family to nine models: the five named above plus the Yaris Cross SUV, the Corolla and Yaris hatches and the new-generation C-HR SUV.

GR models will continue unchanged at this time as they are not offered with a hybrid alternative.

Toyota Australia vice-president of sales, marketing and franchise operations Sean Hanley said this landmark development would accelerate a trend that had already seen hybrid sales at record levels.

“Toyota has been implementing our HEV strategy over an extended period and remains committed to innovating across a diverse array of powertrains, which is the essence of our multi-pathway approach to decarbonisation,” Mr Hanley said.

“This approach was central to global decisions, made in the earliest planning stages, that the 2024 new-generation C-HR and Camry models would be offered exclusively with hybrid powertrains.

“Around the same time, consumer demand in Australia for hybrid models was rising consistently, including in 2020 when our overall hybrid share near-doubled to more than one quarter of our total sales - and it has continued to grow ever since.

“Faced with this surging demand we were confident in the future of HEV as the dominant powertrain of choice for most passenger cars and SUVs, which led us to make decisions that would ultimately impact on sales of petrol-only models.”

Mr Hanley said ongoing developments, including the federal government's upcoming mandated new-vehicle efficiency standard, confirmed the foresight of Toyota’s strategy.

“Toyota has more than two decades of experience in batteries, motors and other electrification technologies with recognised benefits for fuel efficiency and emissions," he said.

“We've also made significant local investments to educate consumers and promote broad acceptance and demand for HEVs.

“As a result we're seeing more Australian motorists than ever embracing the practicality and smooth performance of this technology, as well as the fuel-saving benefits and lower CO2 tailpipe emissions compared with equivalent petrol-only cars.

“Our HEV share reached a record 33.5 per cent last year and has jumped to 46.6 per cent in the first five months of this year, including 48.9 per cent in May.

“So far this year, our total HEV sales have more than doubled to 46,821 vehicles compared with the same period last year, with all models continuing to attract strong demand..

“At the same time we've worked closely with our production teams in Japan to increase supply, which has substantially reduced wait times on popular models like the RAV4 Hybrid.

“Overall, we've now sold more than 430,000 HEVs in Australia since we launched the original Prius in October 2001.”


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